It is certain that the presence on the web occupies a crucial place in the marketing strategy of a company. To take full advantage, it is necessary to be among the first results of search engines such as Google.
Given the sophisticated algorithms of this engine and the fierce competition between providers of the same service, obtaining a good rank in the results requires a long-term and rigorously developed work.
Did you know that a study conducted on 2 million keywords, it was deduced that the average age of the first 10 pages of the search engine ranking exceeds 2 years?
We propose 8 essential steps to appear first on Google…
Step 1: Think Mobile Friendly! Create a mobile-friendly website
More than 90% of the Canadian population is surfing the Internet. A figure so important that encourages us to adapt our web content to the needs of 33 million Internet users.
In recent years, the connection from smartphones has become more and more common. In fact, the use of mobile for the web has achieved an impressive 30% increase between 2015 and 2016.
For this reason, it is imperative to make your website more compatible with smartphones in terms of development and display, the so-called responsive design.
Google provides developers and SEOs with relevant and free SEO tools such as “Google test My Site”, “Google Mobile Friendly Test” “Speed Insight Page” … to optimize and test the ergonomics of sites on different media.
The application of tips suggested by its tools helps enormously to appear first on Google.
Step 2: Think SEO Friendly! Create unique, relevant and SEO Friendly content
To have a SEO Friendly site, one must first think of creating quality content that meets the search of the user. Google places great importance on the relevance of content when analyzing web pages.
This is a key factor to improve the SEO of the site.
Keep in mind each time you are writing simultaneously to a potential customer and the search engine. Here are some guidelines for writing your web content:
- Write unique content avoiding duplication. Plagiarism is intolerable by Google.
- Write in a simple and concise way. Do not use too many technical terms.
- Respect the use of the keywords provided by an SEO Agency.
Look after the structure and markup of your text (title tag, description tag, subtitles
Step 3: Think Loading Speed! Improve the loading speed of your website
Did you know that according to a Google Analytics study on a sample of 3700 mobile sites, 53% of users leave the page if its loading time exceeds 3 seconds!
Indeed, especially with the rise of mobile browsing, Internet users have become less patient.
Remember that they are looking for the information they need as quickly as possible. . They do not have time to wait for the loading of your page to be completed. If you are struggling to do so, consider using a design agency.
If the delay is too long, users will simply look for another site faster.
Step 4: Think Business! Create a Google My Business listing that’s well-optimized for your business
Google My Business, formerly known as Google Places, is a free online platform.
It has two key objectives: to help business owners increase their online reputation and help people find and review businesses in their area.
This is indeed the most complete and accessible business directory.
We must therefore mention all the information about the company to have a relevant listing responding to the search of the user:
- The name, address and telephone number of the company
- The location of the business on a map
- Opening and closing hours
- A link to the company’s website
- Photos related to the company
- Reviews and ratings (of 5) from previous customers
Step 5: Think of the Net surfers! Create and regularly maintain a blog
The creation of a blog in a website is part of the editorial strategy that enriches the content with articles related to the activity of the company.
It’s usually informative and explanatory responses that people are looking for in one area or another.
- Writing relevant and optimized articles in a blog offers the company several advantages:
- Generate more traffic to the blog and subsequently to the site
Building reputation and reputation online
- An effective way to update the site permanently and improve its “index of freshness” in the eyes of Google.
- A demonstration of the entrepreneur’s know-how
- The enrichment of the semantic content of the site and subsequently the improvement of SEO.
Step 6: Think Acquiring Web Traffic! External and internal link building
The creation of internal and external links is also an important criterion to appear first on Google.
In fact, the search engine robot Google takes into consideration the number and especially the quality of the links that return to your site.
The higher the reputation of the site where you get a backlink, the better your ranking in the search results.
For the user, the links of quality are indices of credibility and notoriety of your site.
These are “confidence votes” that strengthen your expert status in your industry.
Internal links or netlinking are also relevant to the SEO of your site.
They allow, in fact, to facilitate navigation between pages and the acquisition of traffic. In an SEO audit, tools such as SEO Spy Glass and Linkody are effective in evaluating and improving the quality of links to your site.
Step 7: Think social networks! Develop your presence on social networks
Since the last decade, social networks have become essential channels to boost the web image of a company.
The massive use of these media offers an interesting opportunity to reach a wider population and strengthen online reputation.
The development of a social media strategy is so important that there is an independent profession to manage and animate the pages of Facebook, Twitter or Linkedin: the community manager. In addition, the SMO (social media optimization) is a SEO technique dedicated to the development of the image on social networks.
So, how the strong presence on social networks can impact your positioning on search engines and boost traffic on the site:
Sharing content allows you to reach a larger population for a longer time.
Links to the site from social media speed up the indexing of your content.
Social media gives you the opportunity to understand what kind of content is more or less engaging to adjust your content strategy.
Interactivity on social networks allows you to more accurately identify the opinions and expectations of customers.
The social media profiles of companies are likely to appear at the top of the SERP.
Having pages on social media, with always consistent information (same address, same phone number, same hours, etc.) are signals to search engines to confirm that your business “really exists”, that it can be recommended to users, and therefore it should appear in the SERPs.
And if, in addition, you manage to collect positive opinions on your pages, the signals are reinforced!
Step 8: Think about e-advertising! Invest well in online advertising
To accelerate e-reputation and traffic generation in a competitive environment, online advertising is used.
Whether on search engines with Google Adwords or on social media such as Facebook Ads, paid advertising also requires a well thought out strategy to have relevant results taking into consideration multiple factors:
- The objective of the advertising campaign
- The budget of online advertising
- The target population (age, sex, interests, location …)
- Keywords searched by Internet users (Google Adwords)
- The location of the banner ad
- The evaluation of advertising results to make the necessary changes in future campaigns …
The first appearance on Google is never an obvious goal, because it requires a global and effective web marketing strategy that covers all elements of the business (responsive design, natural and paid SEO, presence on social media, relevance of content , etc).
To learn more about SEO and how it works visit this SEO Blog.